Your
Twitter account can now help you save money. On Tuesday the company
has launched Twitter offers, which let marketers run promotions like
discounts that you can redeem via your credit card. If a Twitter
Offer pops up in your timeline, now you can add the Offer to your
credit card or debit card. When you click to buy the item, the
discount will be applied, though the cash back won't show up for a
few days.
When you click on
the offer to redeem then you are redirected to a landing page where
users have to enter their credit or debit card info.
See also: Twitter Direct Messaging Update
Once you enter your
card information, Twitter has it on hand so you can redeem future
offers without that hassle. (Having your data also helps Twitter push
its "Buy" button.)
For Advertisers and
marketers, Twitter offers provides a way to track ROI for
Twitter-based promotions. If 50 people redeem an Offer, for instance,
they can work out how much they spent for each redemption.
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