Apple's Acquisition Over Beats Audio in $3 Billion

Apple VP Internet Software and Services Eddy Cue and Beats Co-Founder and CEO Jimmy Lovine said this deal was, in some ways, a decade in the making.

Eddy Cue revealed that they have been knowing Jimmy Lovine from last 10 years and more to it Jimmy said he has been making music from 40 years and visited number of tech companies in between 1998 – 2003 and found that Apple are the one when he met Eddy and Steve Jobs and told his team that they will understand and respect the work what we do. 

Apple plans on keeping the Beats brand name live and in near future co-branded Apple headphones and portable speakers.

For more on Apple and Beats Audio Deal click here