Microsoft
rolling out Nokia MixRadio the Pandora-esque music streaming service
that Microsoft acquired as part of its takeover of Nokia’s Devices
and Services business, is close to being spun-out as a separate
entity.
According to
sources, Microsoft is in the midst of seeking out investors for an
independent Nokia MixRadio. And, although nothing is official yet.
As it stands, the
service, which comes in free and premium versions and lets you create
a ‘radio station’ based on genre or similar artists, is chained
to Microsoft’s Windows Phone platform, after it originally came
bundled with various Nokia Lumia handsets. Breaking free from Redmond
would allow it to become platform agnostic.
Nokia MixRadio have
deals in place with record labels/publishers, seeing its availability
in 31 countries, the ex-Nokia unit also has legacy relationships with
mobile operators, something that could be valuable as part of a much
wider music services strategy.
The move to offload
Nokia MixRadio would also make sense for Microsoft, considering that
the service has overlap with its own home-grown and cross-platform
music streaming service, Xbox Music, which makes it slightly odd that
the Nokia Music unit was included in the Nokia Devices and Services
acquisition in the first place.
For Such kind music streaming apps in Android Visit here
0 comments:
Post a Comment